Lizy began her journey in competitive cheerleading and pom dance in 2008.

For anyone familiar with the sport, it’s no surprise that her love for cheer, bows, and all things sparkle quickly blossomed.

After completing her BA (Hons) in Costume and Set Design, Lizy noticed a gap in the UK market for high-quality cheer bows and in 2011, BritCheerApparel® was born!

Following a break during lockdown to focus on family and her own cheerleading programme, the time has come to reignite her passion for premium cheer accessories and apparel.

With her new Sparkle Studio, WINTER 2025 marks the exciting return of BritCheerApparel®!